Mead Johnson
Enfamil My Family Beginnings Program

Choosing the right formula for your newborn and toddler can be stressful. To position Enfamil as the formula of choice for new and soon-to-be-parents, BAM drove the digital media programs and restructured the paid search campaign in an effort to drive online subscriptions through the Family Beginnings (EFB) Program. The Mead Johnson consumer loyalty program centred around product trial, acquisition, and distribution of pre-postnatal information. The result: an increase in online signups and a move from being the #3 player in the market to the #1 player in just a few short years.