Job opportunities

Job opportunities

Data Insights Analyst

OVERVIEW

Reporting directly to the Head of Strategy & Data Insights, you will be responsible for analytics, reporting and insights-generation to improve the performance of client marketing campaigns.

You will be an early member of a growing team, so get ready to contribute to the development and success of new initiatives and services for the agency – we need someone with solid analytical skills, insatiable curiosity, and an entrepreneurial spirit.

WHAT YOU WILL DO

• Synthesize data from various sources to deliver actionable insights and codify learnings as best practices (e.g. contributing to white papers, identifying key client success metrics, forecasting campaign performance);
• Design dashboards, connect data sources, and produce marketing performance trend reports for client accounts (on-going weekly/monthly and one-time projects);
• Monitor and report on key marketing campaign metrics, understanding root causes of changes in performance, in order to recommend responsive adjustments to strategies and tactics;
• Coordinate analytics projects (tracking/tagging, connecting technologies, coordinating with technical/IT teams);
• Partner with internal teams to execute A/B tests and multivariate tests to optimize campaign performance (e.g. email dynamic content, subject lines, deployment times, promotional offers, CTAs, segment validation);
• Contribute to the design and validation of customer engagement and retention strategies and tactics, including customer profiles, segmentation, journey mapping, lifecycle marketing (CRM) and marketing automation.

WHAT YOU WILL BRING

• Bachelor’s degree in Marketing, Business, or a related quantitative field (additional specialised training or certifications preferred);
• Experience in marketing analytics, data analysis, reporting  or consumer insights;
• Experience with Google marketing tools (Ads, Analytics, Tag Manager);
• Experience configuring data connections, dimensions and metrics, and developing dynamic reporting solutions (e.g. using Google Data Studio, Tableau, Domo);
• Experience with Salesforce Marketing Cloud or similar email/CRM platforms (e.g. Adobe Marketo, Hubspot, Sendinblue);
• Experience using SQL, ETL, data warehouse solutions and databases, preferred;
• Bilingual English/French, preferred.

Key Skills

• Knowledge of best practices in marketing analytics and performance measurement, as well as the ability to communicate them to others persuasively;
• Ability to interpret data and insights obtained from analytics reporting, in order to influence marketing strategy;
• Highly detail-oriented analytical approach: you are the person who naturally notices flaws in everything and who can suggest ways to improve;
• Highly organised: you are able to work autonomously with little guidance and meet project deadlines;
• You take pride in achieving excellence and you take mistakes seriously;
• Hustle and willingness to learn: you speak your mind and welcome feedback to ensure your team’s output is the best it can be.